Carbon footprint reduction at Nike

The Context
Athletes push themselves toward higher and higher levels of performance. They want to achieve that breakthrough moment, their personal best. That’s how Nike approaches sustainable business. It’s not just about getting better at what they do – addressing impacts throughout our supply chain – it’s about striving for the best, creating value for the business and innovating for a better world. Nike Laakdal is responsible for all Nike distribution channels in Europe, the Middle-East and Africa. The subsidiary of Nike Europa wanted to reduce its carbon footprint by scrutinizing the impact of their activities.

The Challenge
How can you further reduce the carbon footprint of a Nike site that is fully powered by six 111 meter high 1.5 MW wind turbines !?

The Trajectory

  • Just map it. Futureproofed measured the carbon footprint by focusing on the operations of the Laakdal site: transport, processes etc.

  • Just do it. We found out that the largest emission were not covered, actually, by their own generation of renewable energy, but unexpectedly lay in one of the links of the supply chain. Focusing on that aspect opened up new opportunities for Nike operations.

Results and Resolutions
Nike Laakdal started collaborating with their suppliers to further reduce cost and carbon in their operations.

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And what have we learned for your benefit? The project team had to recognize once again that intuitively pinpointing the largest source of carbon impact is really hard to do sometimes. A rigorous mapping phase is the right first step in establishing a long term sustainable business strategy. It’s all about data and focus.

Country: Belgium
Client: Nike Europe
Sector: Retail
Services: Carbon & environmental management
Year: 2008