Alpro strategy workshop

The Context
Alpro is a company with a vision, aiming to change the way the world eats for the better. Their voyage of discovery started over 30 years ago with naturally nutritious soya, turning it into plant-based alternatives for milk, yogurt and cream, meat and margarine. In recent years almond, hazelnut, rice, coconut and oat have been added to their ever-growing list of ingredients – and they’re still exploring, so that anyone and everyone could enjoy delicious plant powered foods. Plant powered foods that are healthy for people and healthy for the planet.

The Challenge
Alpro has always been a frontrunner when it comes to sustainability. The products themselves are intrinsically more healthy and resource efficient compared to animal based foods. Nevertheless Alpro started a lot of projects to make their company and their products even more sustainable. In setting up a new Sustainable Development strategy for 2020, Alpro reached out to Futureproofed for the organization of a workshop with the Sustainable Development Core Team. The goal was to define the priorities throughout the value chain and to work together on setting ambitious and concrete targets.


The Trajectory
During an afternoon workshop, three key aspects were evaluated. First of all the Sustainability Development Strategy was validated. Then all projects were mapped on the Strategy Horizon Framework and lastly the preferred focus points were decided upon by the participants.

By analysing the results of these three aspects, Alpro’s goals were further explored and mapped on the value chain. Small presentations from the different teams were given to align everybody around these clear objectives. A last sketching workshop integrated the Sustainability Development in the general development process to reach all financial and sustainability KPIs.

Results and Resolutions
This short although efficient workshop aligned all stakeholders in Alpro around a renewed Sustainability Development Strategy. The resulting Strategy Horizons Framework will be used to guide and focus future initiatives.


“I believe Alpro is a frontrunner on sustainability. Nevertheless it is challenging to manage and focus all the great projects we are doing. We asked Futureproofed to help us with a framework for all these projects and with the integration in our new 2020 strategy.
I am very familiar with their hands-on methodology and when customized for Alpro in an efficient workshop, we were able to get the maximum out of all the stakeholders during that afternoon. I now feel the strategy is more clear than ever and everybody is aligned around this renewed strategy.”

— Greet Vanderheyden, Sustainable Development Manager Alpro


Country: Europe !
Client: Alpro
Sector: Plant-based food and drinks
Services: Sparring, coaching
Year: 2014

Related links
Alpro and the planet