Recticel is one of the top-three worldwide polyurethane foam manufacturers and provides products and solutions to customers all over of the world. Under the motto "The passion for comfort", Recticel, strives to make an essential difference in the daily comfort of everyone. The Group, as a unique whole, concentrates on four selected fields of application: Flexible foams, Bedding, Insulation and Automotive. Although the Group mainly produces semi-finished products (Flexible foams and Automotive), in a number of divisions it also manufactures finished goods and durable goods for end users in several divisions (Bedding and Insulation).
End of 2012 Recticel realised the need to develop sustainability as an essential strategy for their business. They wanted to stay ahead of external risks and provide extra value for their customers. Could Futureproofed guide 2 business lines in a journey towards a vision on sustainability? Recticel chose Futureproofed because of our innovative approach to combine their business challenges with sustainability, bringing it to the core of Recticel, beyond the traditional Corporate Social Responsibility.
By mapping the environmental impact of the 2 business lines, we delivered 2 value chain carbon footprints. We also exposed the business challenges by interviewing internal key players and external stakeholders.
- Workshops and brainstorming
Directive brainstorming sessions combined the business challenges with the environmental impact. The Futureproofed methodology combined several workshops and brainstorming sessions to improve products and develop new business models and products. This methodology helped to bring Recticel's ideas 'down to earth' and will result in the development of a sustainable strategy (in progress).
- Awareness presentation
During awareness sessions for the Recticel people, the mindset was changed from ‘reactive’ to ‘pro-active’, turning sustainability into an operational and strategic innovation driver.
Results and Resolutions
Recticel top- and middle management took on sustainability as a key strategy for improving their products and developing new business, creating value for Recticel and society.
Country: Belgium & international
Sector: Polyurethane foams
Services: Carbon & environmental management; Sustainability storytelling & awareness; Sparring, coaching