ONDD is Belgium’s leading overseas export credit insurer. The company wanted an overarching Corporate Social Responsibility strategy to position themselves as a sustainable leading brand and take leadership and ownership of the subject at European level. A strategy that goes beyond mere compliance with legal obligations.
How can ONDD use CSR to create value and integrate it smoothly in its business strategy? How can they be sure the strategy will create value? How will they be able to prioritise in the many bottom-up generated CSR initiatives?
Futureproofed created a strategy and management structure for CSR. Where could sustainability impact them materially and where could the client have a material impact on sustainability.
- All aboard. Futureproofed defined table stakes for a coherent and authentic CSR strategy and identified the longer-term domains in which leadership is possible.
- Steering steady. In this report we were careful not to overpromise so the client could steer a steady course forward while putting in place the necessary procedures.
Results and Resolutions
Thanks to the report, ONDD now has a structure for prioritising within the identified initiatives. They understand how sustainability should be fundamentally included into the basic risk assessment model and are using the opportunity to generate innovative business model ideas and forge new partnerships with their clients.
And what have we learned for your benefit? We managed to show how sustainability can have a business impact and we integrated it within the ONDD strategy rather than seeing it as an ethical side business for corporate reputation only. We learned how to make it support business objectives rather than go against them.
Services: Sustainable business innovation